Honestly, GIF is a terribly outdated format. These services are integrated into apps like Twitter, and Facebook Messenger, and your phone’s keyboard, so they’re just as easy to use as emojis or “stickers.”īut why the GIF file format? Why hasn’t something else come along? The classic dancing baby GIF. Plus, sites like GIPHY and Gyfcat make it super easy to share and create GIFs. GIFs are gaining popularity because, like memes, they’re useful for communicating jokes, emotions, and ideas. In fact, the GIF format may be more popular now than ever before. It helped to define early GeoCities websites, MySpace pages, and email chains (remember the dancing baby?), and it’s still a large part of internet culture. In other words, GIF is older than about 35% of the US population, and it predates the World Wide Web by two years. CompuServe published the GIF format in 1987, and it was last updated in 1989.
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